During the 2nd World War commercial shipping was impossible and as a result the import of oranges from the Mediterranean to Holland stopped. The Dutch government foresaw health problems as a result of shortage of vitamin C and set out to find a solution. Rosebuds turned out to be the solution: they thrive in the northern climate and are an excellent source of vitamin C. In 1948 the first rosebud syrup was introduced on the Dutch market under the name of Karvan Cévitam. The name was referring to a ‘caravan of vitamin C’. H.J. Heinz Company acquired the brand and transformed the product range in a contemporary range of fruit syrops with the highest percentage of fruit in the market.

Together with Mountain Design WAACS was asked to communicate the product quality in a new packaging design. Within rigid technical constraints and without changing the cap WAACS redesigned the generic original cannister into a more dynamic signature shape.